Most golfers buy a bag the way they buy a wallet: once, without much thought, and then use it for a decade regardless of whether it ever suited them. That is a …
Ask most golfers why they play a stiff shaft rather than a regular one and the answer usually comes back the same way: because someone once told them their …
Most amateurs who go looking for a fitting are chasing distance. They want to know if a stronger loft or a stiffer shaft will add ten yards, and those are …
Pull out a 7-iron from a set built in 2004 and one built this year, and you are not holding the same club twice with a different paint job. You are holding two …
Ask most golfers what a fitting session covers and they will list shaft flex, head design, maybe lie angle if they have been paying attention. Grip size rarely …
Ask ten amateurs why they play the ball currently sitting in their bag and at least half will mention compression at some point, usually something like “I …
Most golfers buy a wedge the way they buy a loaf of bread. They look at the number stamped on the sole, decide they want a fifty-six, and take whichever one the …
There is a particular kind of golfer who walks into a fitting bay convinced he already knows the answer. He wants the head the longest hitter on Tour is using, …
Ask most golfers how far they hit their seven iron and they will give you a number with great confidence. Ask them how far they hit the club between their …
There is a stretch in almost every bag, somewhere between the fairway wood and the seven-iron, where the average golfer makes a decision out of habit rather …
