Walk down a fitting bay this autumn and you will hear a version of the same pitch at nearly every manufacturer’s table: the new driver is lighter, the …
Stand at a putter wall for long enough and you will hear the same conversation on a loop. Someone picks up a mallet, taps the face against their palm, and says …
Pick up any golf ball and the dimples are the first thing your thumb finds, a few hundred small dents pressed into a surface that would otherwise be perfectly …
Ask most golfers why they play a stiff shaft and the answer comes back almost automatically: because they swing it fast. It is not a wrong instinct exactly, but …
Ask most club golfers why they play the ball they play and the answer usually traces back to what the pro shop had on the shelf, what their playing partner …
Walk into any pro shop and the sunglasses cabinet gets treated as an afterthought, a rack near the till stocked with whatever the brand happened to badge that …
Ask a group of golfers in the pro shop whether they play forged or cast irons and most of them can tell you the answer without checking, but far fewer can tell …
Ask most golfers what separates one wedge from another and they will talk about loft: a 56 versus a 60, a gap wedge versus a lob wedge. Loft is the number …
For most of the modern era, iron sets have been built to a single, simple target: matched swing weight. Every club in the bag, from the 4-iron down to the …
Walk down the practice putting green at any PGA Tour event now and you will see it inside the first minute: a player gripping down near the steel of an …
