Ask most club golfers why they play the ball they play and the answer usually traces back to what the pro shop had on the shelf, what their playing partner …
Walk into any pro shop and the sunglasses cabinet gets treated as an afterthought, a rack near the till stocked with whatever the brand happened to badge that …
Ask a group of golfers in the pro shop whether they play forged or cast irons and most of them can tell you the answer without checking, but far fewer can tell …
Ask most golfers what separates one wedge from another and they will talk about loft: a 56 versus a 60, a gap wedge versus a lob wedge. Loft is the number …
For most of the modern era, iron sets have been built to a single, simple target: matched swing weight. Every club in the bag, from the 4-iron down to the …
Walk down the practice putting green at any PGA Tour event now and you will see it inside the first minute: a player gripping down near the steel of an …
There is a particular kind of disappointment reserved for a wedge shot that used to sit and now does not. You catch it clean, the same strike you have made a …
Pick up two drivers that share the same head, the same shaft model and flex, the same length and the same grip, and there is a decent chance they will still …
Walk onto any range and watch how golfers tee the ball up. Most push the peg into the ground to roughly the same depth every time, out of habit rather than …
Every so often an idea that has been sitting on the fringes of the equipment world for decades finds its moment, and one-length irons are having theirs. The …
